AN EDUCATIONAL PROGRAM TO EXCEL AND PROMOTE GROWTH
DISCOVERYPBFWORLD
Events for getting to know the company and the Professional by Fama product lines.
Explorer
WHAT IT’S FOR
A full immersion for discovering the company, the Professional by Fama product range, and tips on how to best use them.
WHAT HAPPENS
Participants will also meet with a colorist who, through a demo on a model, will demonstrate the application methods and showcase the performance of the brand’s product range.
DEDICATED TO
New distributors and hairstylists who want to become familiar with the world of PROFESSIONAL BY FAMA.
METHOD AND DURATION
2-hour visual training session.
START UP
WHAT IT’S FOR
To build a successful foundation as a colorist, using PROFESSIONAL BY FAMA products, it is essential to fully understand the brand’s innovative technologies test their performance, and effectively communicate the benefits of the products to customer.
WHAT HAPPENS
A company educator will present an overview of each product line, highlighting their key benefits and practical applications in the salon. Using a live demo on a model, they will showcase the unique features of a selected line.
DEDICATED TO
Hairstylists who want to explore and experience the characteristics of the PROFESSIONAL BY FAMA lines.
METHOD AND DURATION
1 day from 10 am to 4.30 pm.
A 2-hour webinar option is also available upon request.
TECHNICALFUNDAMENTALAND SPECIALIST
Courses designed to boost your knowledge of the world of color, helping you establish yourself as an expert Colorist.
CHROMA MASTERY
WHAT IT’S FOR
Participants will receive in-depth instruction on color theory, starting with colorimetry and exploring the Professional by Fama technical system through color lines. This will include a new approach to managing the three color areas: browns, reds, and blonds.
You will learn how to manage products based on the desired result, implement three advanced application techniques, and maintain and enhance each color service.
We will explore the numerous technical advantages offered by the PBF range to optimize the results and personalize color services in the salon.
WHAT HAPPENS
The course will be conducted with both lectures and interactive sessions. Theoretical insights will alternate with practical exercises on mannequins.
DEDICATED TO
Salon technical managers, experienced hairstylists, and assistants.
METHOD AND DURATION
2 days, from 9.30 am to 4.30 pm.
TAILORED CHROMA
WHAT IT’S FOR
By using hair colors that represent each season, we will demonstrate how to select shades that enhance a customer’s skin tone and eye color, creating a harmonious, natural look that highlights their personality.
This approach fosters customer loyalty and boosts satisfaction by offering a personalized, tailor-made service.
WHAT HAPPENS
Four days of training dedicated to four color and styling techniques, each suited to one of the four color seasons.
You will explore the color palette, learning application techniques and the styles best suited to capture the essence of Spring, Summer, Autumn, and Winter.
DEDICATED TO
Experienced hairstylists who wish to offer comprehensive beauty consultations to their customers.
METHOD AND DURATION
2 weekends
(1 in the first six-month period and 1 in the second one), from 9.30 am to 4.30 pm.
SERIAL BLONDHER
WHAT IT’S FOR
An in-depth training session on the Blondher line, with the goal of mastering and experimenting with advanced lightening and toning techniques for creative hair color.
A particular focus is placed on customized consultation, essential for simplifying the hairstylist’s work and ensuring ideal results for customers.
WHAT HAPPENS
Two days of both practical and theoretical training.
Day 1 will focus on lightening techniques, with paired work on mannequins to apply creative bleaching and toning techniques. Day 2 will offer insights into customized consultation, analyzing customer needs and conducting practical group work. Finally, a discussion will be held on the results achieved, which will be documented in photograph form.
DEDICATED TO
Experienced hairstylists looking to learn more about lightening and toning techniques while refining their consultation abilities.
METHOD AND DURATION
2 days, from 9.30 am to
4.30 pm.
CREATIVITY,INSPIRATIONSAND TRENDS
Seminars that inspire creativity and keep you informed on global trends, fostering growth and differentiation.
FASHION COLLECTIONSS/AW
WHAT IT’S FOR
Enrich the salon service menu with new cutting, coloring and styling options for a commercial appeal. Gain insights into the latest trends, and learning tips & tricks inspired by the international runway shows that can be recreated in the salon.
WHAT HAPPENS
Four days of training that combine visual presentations of the collection on mannequins, with step-by-step explanations of cutting and coloring techniques, followed by hands-on practice sessions, also on mannequins.
DEDICATED TO
Experienced hairstylists constantly seeking fresh ideas to offer their customers high-fashion looks.
METHOD AND DURATION
2 weekends
(1 in the first six-month period and 1 in the second one), from 9.30 am to 4.30 pm.
BACKSTAGE SPOILER
WHAT IT’S FOR
Thanks to the participation of the Professional by Fama Educators Team backstage at the international Fashion Weeks, this course gathers all the info and references inspired by the world of fashion and celebrities to create a course that provides insights into the tricks and latest innovations in fashion trends. Styling and finishing ideas paired with the use of specific products allow hairstylists to recreate quick, striking looks, offering an exclusive image that enhances each individual.
WHAT HAPPENS
A day of both visual and practical learning where you’ll discover new trends with tips and ideas for styling and finishing, aimed at recreating runway looks in a commercial style suitable for ceremonies and special events.
DEDICATED TO
Hairstylists who love staying updated on the latest in cutting and styling trends. Minimum requisite:
3 years of experience as a qualified hairstylist.
METHOD AND DURATION
1 day, from 9.30 am to
4.30 pm
UPDATE CUT&STYLE
WHAT IT’S FOR
The course will introduce new cutting and styling techniques, and new tips and ideas for innovative finishing touches, allowing you to transform or create fresh looks. You’ll explore customizable textures and volumes that can be adapted to meet customers’ needs, aligning perfectly with the latest trends in cutting and styling.
There will be a focus on the correct use of products to boost retail sales and expand the service menu.
WHAT HAPPENS
A day offering both visual and hands-on inspiration, with technical skills to create contemporary looks ideal for the salon, including step-by-step demonstrations of cuts and styling on mannequins.
DEDICATED TO
Hairstylists who love staying updated on the latest in cutting and styling trends. Minimum requisite:
3 years of experience as a qualified hairstylist.
METHOD AND DURATION
1 day, from 9.30 am to
4.30 pm
TAILOREDCONSULTING
Tailored in-salon sessions based on the hairstylist’s specific needs.
On request.
SALON GROWTH
One or more in-salon consultation days are available, aimed at service development and comprehensive knowledge of the Professional by Fama product line.
METHODS
One to one with a PBF trainer.
QUESTION & ANSWER
Digital technical support on how to use the product and the features of the Professional by Fama products.
Methods
Digitally or by phone with a local trainer.
SALON TRAINING DEMO
In-salon demonstration and hands-on testing of new products.
Methods
One to one with a PBF trainer.
