AN EDUCATIONAL PROGRAM TO EXCEL AND PROMOTE GROWTH
DISCOVERYPBFWORLD
Events for learning about the company and the Professional by Fama product lines.
Explorer
WHAT IT’S FOR
An event for learning about the company and the Professional by Fama products.
WHAT HAPPENS
There will be an overall presentation of the company and demonstration of product performance by observing the results on a model
DEDICATED TO
New distributors and hairstylists who want to learn about our products, technologies and work methods.
METHOD AND DURATION
Observational session lasting 2 hours.
START UP
WHAT IT’S FOR
A day for learning about the technologies and testing the performance of the Professional by Fama lines. The aim is to accurately convey the advantages of both professional and resale products, to lay the foundation for success of the colorist.
WHAT HAPPENS
Clear and detailed explanations will be given during theoretical and practical sessions in the classroom so that participants can understand the unique features of the products.
DEDICATED TO
Hairstylists who want to discover and test the characteristics of the Professional by Fama lines.
METHOD AND DURATION
1 day of theoretical and practical learning, from 10 a.m. to 4 p.m. in the classroom. A 2-hour webinar on request.
TECHNICALFUNDAMENTALAND SPECIALIST
Courses that help to enhance your knowledge of the world of color, so that you can become established as an expert colorist.
COLOR EXPERT
WHAT IT’S FOR
A training course for understanding the range of opportunities offered by the Professional by Fama technical color system and for cultivating customer loyalty through an array of complementary services in order to establish yourself as the premier colorist in your region and increase business value in the technical area.
WHAT HAPPENS
Two days during which fundamental topics such as colorimetry and the exclusive Chromacubes color system will be tackled, as well as practical sessions designed to master the methods behind the most frequently used technical services, encompassing everything from coloring to maintenance.
DEDICATED TO
Salon technician managers, expert hairstylists and staff who want to acquire skills so that they can become specialized in the area of color.
METHOD AND DURATION
2 days of theoretical and practical learning, from 9.30 a.m. to 4.30 p.m.
CHROMA EXPERT
WHAT IT’S FOR
An up-to-date interactive course for understanding how to develop the concept of seasonal color analysis in the salon through practical demonstrations of technical services and personalized color combinations.
WHAT HAPPENS
Training sessions where different topics will be covered in order to acquire skills for creating total looks based on seasonal color analyses. These include: choosing color and hair styles, outfits and make-up by analyzing and identifying a customer’s color season; achieving color and styling techniques and creating harmonious combinations and shapes that enhance the customer’s personality. Digital sessions for updates on seasonal trends.
DEDICATED TO
Expert hairstylists who wish to set themselves apart in terms of competence and creativity, providing customers with a complete service that takes care of their whole image.
METHOD AND DURATION
2 weekends in the classroom, one in the first half of the year, the other in the second half of the year. Two webinars, one in the first half of the year after the first session in the classroom, and the other at the end of the course. From 9.30 a.m. to 4 p.m.
BLONDHER SPECIALIST
WHAT IT’S FOR
Acquiring information on the BLONDHER product range, its characteristics and advantages for safely treating all types of blonde hair. How to determine tones, manage the technical difficulties of blondes and find the optimal products and techniques to achieve and maintain perfect lightening, while safeguarding hair structure.
WHAT HAPPENS
One day full immersion into the world of blondes, to discover the mechanisms of action of BLONDHER products, build confidence in selecting the right product for the desired result and correct application method and acquire proficiency in the two new lightening methods.
DEDICATED TO
hairstylists who wish to enhance their skills concerning blonde hair through knowledge and acquiring work methods, new lightening, decolorizing and toning techniques.
METHOD AND DURATION
1 day of theoretical and practical learning, from 9.30 a.m. and 4.30 p.m.
CREATIVITY,INSPIRATIONSAND TRENDS
Seminars that stimulate creativity and keep you continuously updated on fashion trends, enabling your growth and setting you apart from the crowd.
FASHION COLLECTIONAW/SS
WHAT IT’S FOR
To enrich the list of services provided with new, trend-setting cutting, coloring and styling options that are commercially valid. Full immersion into the collection to learn about current trends and discover the tips and tricks from international fashion shows that can be implemented in your salon right from day one.
WHAT HAPPENS
There will be a presentation of the collection on mannequins, featuring a step-by-step explanation of cutting techniques on a dedicated platform and details on color with information on formulas and application techniques. The following day will involve step-by-step practical exercises, replicating the cuts on mannequins.
DEDICATED TO
Expert hairstylists who are continuously searching for new ideas so that they can offer their customers stylish new looks.
METHOD AND DURATION
2 days, visual and practical on mannequins, from 9.30 a.m. to 4.30 p.m.
BACKSTAGE EXPERT
WHAT IT’S FOR
Training course for acquiring skills and specializing in backstage work at artistic, musical, film and fashion events. Opportunities to increase the media profile of your salon and your work.
WHAT HAPPENS
Theoretical and practical instruction will be given by an expert in the sector, Paolo Demaria, who for years has been responsible for the make-up and styling of artists during events.
DEDICATED TO
Expert and ambitious hairstylists involved in this type of inspiring, unique work.
METHOD AND DURATION
3 days divided into a double session (Sunday and Monday) and a single session (Monday), from 9.30 a.m. to 4 p.m
CUT&STYLE SPOILER
WHAT IT’S FOR
Two days in which to immerse yourself in the world of styling, which provide inspiration and technical skills for creating contemporary looks that are ideal for every occasion.
WHAT HAPPENS
Demonstrations and practical sessions will be given on cutting techniques and step-by-step styling on mannequins, with information on textures, volumes and braids that can be personalized according to the customers’ needs in perfect harmony with new trends.
DEDICATED TO
Expert hairstylists who like to keep updated on new cutting and styling techniques.
METHOD AND DURATION
Two days of observational and practical sessions, from 9.30 a.m. to 4.30 p.m
SOCIAL MEDIASALON IMAGE
WHAT IT’S FOR
Social platforms are the main vehicle today for communication and promotion. During this day, recommendations will be provided on how to create the ideal looks to post on the salon’s social pages to enhance visibility and increase business.
WHAT HAPPENS
An expert hair influencer will guide participants, offering suggestions for creating attractive images; a social media expert will demonstrate how to manage pages and create posts, stories and reels using practical examples.
DEDICATED TO
Hairstylists and social media managers of salons
METHOD AND DURATION
Two days of observational and practical sessions, from 9.30 a.m. to 4.30 p.m.
TAILOREDCONSULTING
Appointments in the salon tailored to the needs of the hairstylist.
On request
SALON GROWTH
One day or several days of consultancy in the salon aimed at developing services and gaining extensive knowledge of the Professional by Fama line of products.
METHODS
One-to-one with a PBF trainer
QUESTION & ANSWER
Digital technical support on the methods of use and characteristics of the Professional by Fama products.
Methods
Digital or by telephone with an area trainer.
SALON TRAINING DEMO
Demonstration and practical tests of new products in the salon.
Methods
One-to-one with a PBF trainer.
